Despite common claims to the contrary, “content” is NOT king, queen, or even a royal pain. More important than conTENT is conTEXT – and how the content is used. Content can be anything – of any quantity or quality – yet even the “ideal” amount of the “best” content only really “matters” or has “value” (at all) in regard to circumstance and application. This is especially true when the content is information (to be communicated).
Information (alone) is NOT power. Simply “having” or “knowing” (no matter what it may be) is not enough. The same is true regarding “potential”. Most “information” isn’t even really information; it’s just data. Information should not be confused with wisdom, action, or results, nor any of them with power.
Information is literally “in formation” and often changes – especially in how it is interpreted, understood, and acted upon. Some information is considered “timeless”. Other information is “time sensitive” and only relevant or useful for a particular period – after which it could actually be better NOT knowing.
The urge to seek, acquire, or share new, additional, or better information is constant – but not necessarily urgent. An “emergency” is “emergent”. What “emerges” depends upon what people do or do not do. So much information is “available” that many people suffer from “information overload”. Just as who knows you may matter more than who or what you know, what you do with what you know usually matters more than what or how much you know.
Although information is NOT really either a “currency” or a “commodity”, it is often “packaged” and sold (like a product and or service). The actual “cost”, “benefit”, and/or “worth” of information has no correlation with the monetary “value” it is exchanged for. Those selling information often arbitrarily change how much they ask for or will accept – and treat information independently from its use. It is NOT information people want (or pay for); it is what (they think) the information will do – when it is used (for them or against another).
It is often claimed that words are only 7% of communication – yet the words we use (especially when talking to ourselves) affect how we think, feel, act, and react. Sometimes simply changing words can change what we perceive – and thus what we (can and will) receive. Some antics are more than merely semantics, but the meaning of words matters – and can affect both behavior and the benefit (or lack thereof) we and/or others may achieve as a result.
Many people are not content to merely share (informational) “content” – and want to “cover” it (all). To cover means to hide, conceal, and protect. Rather than allowing (full) access, “covering” anything actually does the opposite. To dis-cover reveals, exposes, and makes content(s) available – allowing those shared with to find their own meanings, uses, benefits, and values in context.
That’s my perspective. What’s yours?
Please share some informational content below – allowing others to discover something they did not know (about you, themselves, or something I wrote).
© 2011 – 2012, Oren Pardes. All rights reserved.